This started as a simple project to take the basic menu from this deli’s web site and create a new layout that I thought looked nicer and more professional (I created this project for my own education. I was not hired by the deli to do this work).
My layout was too sterile at first, so I added the two colored text frames to draw attention to the owners’ story and to their weekend specials. Then I added the olives to make it more playful, and positioned them to draw attention to key menu sections. The PDF has simple interactive elements to show how the menu folds, and I customized the URL for the delivery link so it goes directly to the deli’s page rather than the site’s home page.