The new Gap logo has gotten some backlash, but I see it as a work of art that is sure to inspire all of corporate America to follow in its simple footprints. Now that the ad wizards have worked out the formula – reduce your established, recognizable logo to a small, gradient-filled figure and set your name in the ubiquitous Helvetica Neue, suitably tracked and kerned – everyone else will be jumping on the bandwagon. Following are just a few examples I came up with to show how this bold, new direction (or should I say Helvetica Neue Bold direction?) can benefit a wide range of companies.
If you’re wondering how this relates to my learning graphic-design software, you’ll be happy to know that I recreated all the logos myself with Illustrator CS5.
And if you’d like to try something like this for yourself, head over to craplogo.me for a simple way to make your own brilliant logo.