Just Say Neue to Your Logo!

The new Gap logo has gotten some backlash, but I see it as a work of art that is sure to inspire all of corporate America to follow in its simple footprints. Now that the ad wizards have worked out the formula – reduce your established, recognizable logo to a small, gradient-filled figure and set your name in the ubiquitous Helvetica Neue, suitably tracked and kerned – everyone else will be jumping on the bandwagon. Following are just a few examples I came up with to show how this bold, new direction (or should I say Helvetica Neue Bold direction?) can benefit a wide range of companies.

If you’re wondering how this relates to my learning graphic-design software, you’ll be happy to know that I recreated all the logos myself with Illustrator CS5.

And if you’d like to try something like this for yourself, head over to craplogo.me for a simple way to make your own brilliant logo.

A new Apple logo, as inspired by the new Gap logo

A new Chevy logo, as inspired by the new Gap logo

A new Coca-Cola logo, as inspired by the new Gap logo

A new Disney logo, as inspired by the new Gap logo

A new Facebook logo, as inspired by the new Gap logo

A new Ford logo, as inspired by the new Gap logo

A new Google logo, as inspired by the new Gap logo

A new Levi's logo, as inspired by the new Gap logo

A new McDonald's logo, as inspired by the new Gap logo

A new Nike logo, as inspired by the new Gap logo

A new Pepsi logo inspired by the new Gap logo

A new Playboy logo, as inspired by the new Gap logo

A new Twitter logo, as inspired by the new Gap logo

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