After successfully recreating the example catalog, I set out to improve it by enlarging the best images, moving the basic info to a single sidebar and changing the layout for each feature to make browsing the catalog more interesting. To make best use of the photos, I switched the layout from portrait pages to landscape. Without getting printing quotes, I couldn’t say if this change would make the brochure more expensive or not, but it is a concern. Here are examples of three spreads, before (right column) and after (left column). Click to enlarge.