Illustrator Project: The Story of a Logo

Earlier this year I designed this logo for Olivia Blake Clothing:

Maybe not anything earth-shattering, but it did involve (a) converting the OB to a Live Paint object in order to weave the letters together, and (b) making an “OB” logo that didn’t subconsciously remind people of feminine hygiene products. The weaving came from the company’s use of woven fabrics while the other issue, well, “It’s the way it should be!” Here’s how this came to be the final logo.

Originally there was this concept for a thin, delicate logo:

And there was this concept for a heavier, bolder logo:

Well, the clients wanted to merge the two concepts to have the bold icon with the delicate font and, voila!, their logo was born.

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