Cenci Ventures Business Card

The folks at Cenci Ventures wanted something special for their business cards: multiple colors, non-standard dimensions, a die-cut, and dots. Somehow all that got thrown into the pot and something cool came out!

Cenci Business Card Back

Cenci Business Card back

The copy is in Century Gothic to coordinate with the logo, but needed some fine-tuning in InDesign to set neatly. For example, the F next to the fax number is a slightly larger point size than the O and C, and the street address is negatively indented (outdented? undented?) to bring the 101 in alignment with the other lines. The word SHIP was letter-spaced to be closer in width to MAIL, but spreading it wider would have looked too weird.