Temecula Creek Inn hired me to create an invitation for an Engagement Party they are hosting for couples to visit the resort, see what it offers and meeting wedding professionals. The top banner was created by their megabucks design firm, so I don’t get credit for that. The layout grew from that element and a traditional, raised-ink wedding invitation style.
Click here to download a PDF of this engagement party invitation to get a better look.
Here’s a two-sided invitation flyer created for Hands United for Children.
Designing a flyer to make attending a retreat at a beach-front resort look enticing isn’t necessarily challenging, but getting all of the information onto it could be. Here’s a flyer for a retreat from the author of The Zone diet at Surf & Sand Resort.
Here is a poster I designed for Temecula Creek Inn to promote their Christmas brunch last year. I liked the unusual stock photo which led to the clean, clear layout.
Here is a handout I designed to be put up on college bulletin boards to attract new members to a social networking support site, dentedego.com.
Crush Jewelry Design needed a piece they could use as a “leave behind” when they met with jewelers: Bigger than a business card, but nothing as expensive or permanent as a catalog. The result was this piece that showcased an array of their designs in a creative way.
I took the background images on an early-morning photo walkabout through Hillcrest and Little Italy and then used Photoshop to paste Crush’s existing jewelry images into them. Since the piece was all about the jewelry, there wasn’t much else to be done but lay it out in InDesign and send it off to the printer (in real life the piece folds from 8″ x 4″ to 4″ square).
I was asked to design a new menu page layout for an oceanfront restaurant. Their first requirement was for the layout to be one page, but horizontal. In addition to that format, they were looking for something modern and a little whimsical (I removed their logo from the menu because the layout hasn’t been finalized yet). Click on the images for larger versions.
Using InDesign’s Nested Paragraph Styles and Character Styles made it easy to try several different typefaces with a minimal amount of tweaking for each new version.
This first layout played it pretty straight since their restaurant is more classic than edgy. I changed their old font, Candara, to Gotham which is cleaner and more modern.
The first layout used Gotham to give the copy a more modern look.
This second option traded the watercolory waves for geometric lines. The font combination is a pretty classic pairing of sans serif Myriad, in condensed form, with the serifed Perpetua.
The second layout paired Myriad Pro Condensed headings with Perpetua for the item descriptions.
Finally, this third option pushed the design in a bolder, more casual direction. I would have been surprised if this option were chosen, but I really liked it. The Helvetica font is bold without being obnoxious or drawing attention to itself (unless you’re a designer who groans every time you see another establishment using Helvetica to try to look current, of course).
This third option used good ol' Helvetica Neue for a (stereotypical) hip, contemporary feel.